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STRATEGIC MARKETING INNOVATIONS

Lobbying for NEW BALANCE ATHLETIC SHOE, INC. · Shoe manufacturer

Filing 1st Quarter - Report

Reporting period

1st Quarter 2026

Jan 1 - Mar 31 · Posted Apr 15, 2026

Income

$60,000.00

What the client paid this registrant for the period.

Client based in

Massachusetts

Official filing document

Lobbyists on this filing 2

WILLIAM MCCANN

Previously held: Chief of Staff, Legislative Director, Rep. Marty Meehan
KARLEE POPKEN

Previously held: Sen. Bill Nelson, Legislative Correspondent Sen. Ed Markey, Legislative Correspondent, Legislative Aide, Legislative Assistant

A "covered position" is a government job the lobbyist held in the 20 years before registering, which the law requires them to name. See the revolving door for former members of Congress across all filings.

Government bodies contacted 2

HOUSE OF REPRESENTATIVES
SENATE

The chambers, agencies and offices the filer named. It does not say who inside them was contacted, or when.

Lobbying activity 3

Defense

Berry Amendment

Trade (domestic/foreign)

Defense acquisition and monitor trade legislation

Homeland Security

Kissell Amendment legislation

Source: federal Lobbying Disclosure Act filing, reproduced as filed. Bills are parsed from the activity descriptions.