S. 1060 119th Congress Senate

AMERICA Act

Official title: A bill to amend the Clayton Act to prevent conflicts of interest and promote competition in the sale and purchase of digital advertising.

Introduced: March 13, 2025 Introduced by: Mike Lee Republican · Utah See on congress.gov

Commerce

Everywhere this bill has been 2 steps

Introduced

In committee

Reported out

Passed House

Passed Senate

To President

Became law

Mar 13, 2025

Read twice and referred to the Committee on the Judiciary.

Mar 13, 2025

Introduced in Senate

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What's happening now March 13, 2025

Read twice and referred to the Committee on the Judiciary.

Plain-English summary Congressional Research Service

Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act or the AMERICA Act

This bill limits certain large digital advertising companies from owning multiple types of advertising exchanges or brokerages and imposes certain duties with respect to the interests of the customers of such brokerages. Advertising exchanges and brokerages generally facilitate advertisers and publishers in buying and selling advertising inventory through an automated bidding process.

Specifically, companies with more than $20 billion in annual digital advertising revenue are prohibited from owning more than one type of service within the digital advertising marketplace. For example, a company, such as Google, may not own a digital advertising exchange and provide software that assists publishers of online advertisements in selling advertising space on their websites.

Additionally, companies with more than $5 billion in annual digital advertising revenue that provide brokerage services to buyers or sellers of digital advertisements must act in the best interest of their brokerage customers. The bill also establishes transparency and privacy requirements for such brokerages.

The bill provides for enforcement of these requirements by the Department of Justice, state attorneys general, and private right of action.

Bill text 1 version

Introduced in Senate Formatted Text PDF Formatted XML

Source documents hosted by congress.gov.

Committees of jurisdiction 1

Judiciary Committee
Senate

Lobbying activity 14

Registered lobbyists who named this bill in their disclosure filings. Source: federal Lobbying Disclosure Act filings.

GOOGLE CLIENT SERVICES LLC
for GOOGLE CLIENT SERVICES LLC · District of Columbia · 3rd Quarter 2026 (July 1 - Sep 30)
THE MADISON GROUP
for GOOGLE CLIENT SERVICES · California · 3rd Quarter 2026 (July 1 - Sep 30)
NEWS CORPORATION
for NEWS CORPORATION · New York · 2nd Quarter 2026 (Apr 1 - June 30)
GOOGLE CLIENT SERVICES LLC
for GOOGLE CLIENT SERVICES LLC · District of Columbia · 2nd Quarter 2026 (Apr 1 - June 30)
THE MADISON GROUP
for GOOGLE CLIENT SERVICES · California · 2nd Quarter 2026 (Apr 1 - June 30)
GOOGLE CLIENT SERVICES LLC
for GOOGLE CLIENT SERVICES LLC · District of Columbia · 1st Quarter 2026 (Jan 1 - Mar 31)

Bodies those filers lobbied

HOUSE OF REPRESENTATIVES
14 filings
SENATE
14 filings
Federal Trade Commission (FTC)
5 filings
Justice, Dept of (DOJ)
4 filings
Consumer Financial Protection Bureau (CFPB)
1 filing

A filing lists the bills it worked on and the parts of government it contacted in separate sections, so these are the bodies those filers named anywhere in the filing, not a per-bill breakdown.

See all 14 filings →

Cosponsors 7